It isn’t always about size, power and big budgets.

Sometimes, all you need is a bit of imagination to turn an everyday object into something quite different.

A simple bit of wire, twisted into a different shape, now inhabits homes
and offices everywhere on the planet.

But, imagination doesn’t have to stop with the first idea.

In a competitive market, you need to continually evolve and push the boundaries.

With imagination, your paper clip becomes many hundreds of different things:

• A fishing hook
• A fuse wire
• Use it to re-set your mobile phone
• A tooth pick