An exciting 1/2 day workshop with the Isle of Man Aerospace Cluster and the Northwest Aerospace Alliance on the Isle of Man today.
Looking forward to delivering a short workshop on effective marketing, aimed at helping companies within the aerospace supply chain develop their strategy more effectively.
All too often companies rush to create a brand identity, or invest in marketing communications without fully considering their objectives, target audience, ROI or their market positioning.
This generally results in poor campaign performance, confused branding and limited buy in from colleagues.
We're going to cover all the key steps needed to develop an effective strategy, and look at the benefits of systemising marketing within an organisation.
This will be the second workshop delivered by Biskit to members of the North West Aerospace Alliance.