Keeping on top of your marketing learning can be a battle, especially in the area of Digital Optimisation.
It makes it miles easier though when you take a few days off every year to teach CIM Marketing courses for Spa Professional Academy.
This Saturday was a real treat... and the chance to talk through theory, practice and share experiences and industry insights with leading brands from across Yorkshire and Cumbria.
We had a real cross-section in the room, including leading agencies, not for profit, housing associations and even SME premium car dealerships.
The importance of having a Digital Strategy cannot be underestimated, so this was the focus of our first session. Incremental changes to email marketing, websites or seo can only take a brand so far.
It's the core strategy behind these changes that create real sustainable value for business and customers alike.
Irrespective of sector or size, this is a major gap that so many companies are struggling to bridge. Plenty of food for thought, and I'm looking forward to delivering the remaining sessions.