Leeds City College is one of the largest colleges in England, delivering a range of learning opportunities to young people and adults across the wider Leeds area, delivered across multiple sites and supported by over 1100 staff.
A powerhouse of learning and development, it has a huge impact upon companies across Leeds, through employment opportunities, apprenticeships, collaboration and corporate social responsibility.
Leeds City College are also part of a wider group, including White Rose Academy, Keighley College, Leeds College of Music and University Centre.
But what does this brand (and brands mean) to the stakeholders across the city region?
Our challenge was to identify and work with stakeholders in and outside the organisation, and use this information to develop a core brand identity and values for the overall group, and an updated brand and values for Leeds City College.
Over a 4 month programme, Biskit worked with the senior leadership teams across all the group organisations, plus faculty heads, and over 1100 colleagues, plus external stakeholders, to identify a comprehensive set of values, experiences and thoughts about Leeds City College and the group as a whole.
The resulting feedback was extremely comprehensive, with key insights into morale, engagement and communication, delivery gaps and future expectations.
As part of the final project, Biskit then worked with their internal marketing department to identify how the essence of the brand could be distilled into visual imagery across the main campuses.
The end result? A clear brand identity, based upon rigorous feedback from all key stakeholders, and an understanding of what was needed to deliver the brand in reality.
• Brand development
• Stakeholder research
• Brand identity
• Team workshops