Strategic Planning: B2B Distribution
Are you a managing director of a company in the UK looking to overcome growth barriers? At Biskit, we specialise in helping businesses like yours identify and overcome the obstacles hindering your progress. Our recent work with Performance Lighting illustrates how we can help you achieve your growth ambitions.
In mid-2023, Performance Lighting enlisted our expertise to create a robust strategy and tackle their growth challenges. Our approach always begins with a comprehensive fact-finding mission.
From experience, we know that what companies think they need isn’t always what will drive their success. Many issues stem from leadership challenges such as lack of time, experience, frustration, mindset, and inconsistent strategy planning. Addressing these elements often unlocks other barriers to growth.
Our assessment of Performance Lighting revealed a need for a more structured and consistent approach to build on their recent successes.
We collaborated with senior leaders to create an outline strategy plan, starting with a thorough competitor analysis. This groundwork enabled us to refine their Vision, Mission, and Values, and develop a detailed Sales and Marketing strategy with input from their sales team.
Business Overview
Performance Lighting, founded in 2018, is a UK LED lighting distributor, working with national chains and independents. The business focuses upon high quality products, superb service and excellent product knowledge.
Project Elements
At Biskit, we believe in creating lasting legacies. We don’t just focus on immediate fixes but also work on enhancing leadership and mindset skills. This included redeveloping their team appraisal system and creating a skills development plan. Improving internal communication was another priority. We introduced regular team briefings to keep everyone informed and energised, fostering a culture of creativity and collaboration.
Our efforts are already yielding significant results. We’re halfway through the strategic task plan, and Performance Lighting has seen substantial improvements in sales and marketing focus. There’s a renewed belief in the company vision, and we’re assisting in recruiting new marketing talent to support their strategy.
We’re also implementing a Corporate Social Responsibility (CSR) plan to strengthen Performance Lighting’s engagement with employees, the community, and industry. Additionally, our tactical marketing campaigns have delivered excellent ROI, bolstered by an investment in CRM software. We’re working on Quality Roadmaps, including Product Development roadmaps, to ensure ongoing excellence.
- Vision, Mission and Values
- Leadership Roles & Responsibilities
- Strategy Development
- Brand Positioning & Development
- Competitor Benchmarking
- Corporate Social Responsibility
- Action Planning
- Product Development
- Sales & Marketing Planning
- Skills Development Frameworks
- CX
- Supply Chain Management
At Biskit, we understand the unique challenges faced by small to medium-sized businesses. Our tailored approach helps you overcome growth barriers and achieve sustainable success.
If you’re ready to unlock your company’s potential and drive meaningful growth, let’s talk. Contact us today to find out how we can support your business goals and help you achieve your vision.
