When Janet asked us if we could design a new website for Otley Show, we were delighted to get involved in adding a fresh look to a local piece of heritage – the oldest one day agricultural show in the country, going back more than 200 years. The aim was to create an up to date, simple to maintain website with an overall younger feel to it in order to reach out to younger generations. Online ticket ordering and online entry forms have been introduced for a better user experience. In order to support the launch of the site and promote the show through new channels we also put a social media package together.
From humble beginnings of farmers from around Otley gathering around Manor Square for livestock competitions back in 1796 til now – with two royal visits in between – the show has become an important part of Otley’s community. We needed to capture the essence of what the show represents now which includes much more than livestock. It’s a day that brings together people, animals, skills, handicrafts, food & drink, local produce and expertise with competitive classes at the heart of the event.