Not every brand tastes as good as it looks. Sometimes the experience doesn’t match the promise of a good design, or in this case the icing.
It’s all too easy to confuse design with brand, and spend £000’s on expensive marketing comms, whilst forgetting the brand experience, what customers actually want, and the team that deliver it.
At Biskit we spend a lot of time asking questions…
- “Who are your customers, and why should customers engage with your company?”
- “What role will your team play in delivering the brand?”
- “How are you going to ensure consistency?”
- “What does success look like?”
Working with teams to understand and develop a brand is one of the most rewarding things that Biskit does.
It’s only once we understand the ingredients that we can create a recipe, so your brand tastes as good as it looks.