Two main reasons companies fail – and how to avoid them
This short TED Talk, entitled ‘two reasons companies fail, and how to avoid them’ by Knut Haanaes, really sums up the delicate balance between Exploitation and Exploration in business. […]
The Sales and Marketing Challenge
The Sales and Marketing challenge Wherever you see the word Sales, it’s often followed by Marketing. You could be forgiven for thinking that it’s a marriage made in heaven. […]
CSR, Brands and Marketing
We really enjoy working with clients that invest in CSR, in fact it’s part of our approach when looking at Brand Values, Relevance and Stakeholders. The desire for engagement […]
Impressive overview for Leeds based client
[vc_row][vc_column][vc_column_text]A great start to the week, reading an industry overview of a Leeds client, Northgate Lighting Ltd, that is continuing to make headway in the lighting industry. A combination […]
The power of 3: leveraging for business growth
Some of the most productive ideas come when you’re the least focused, in our case that usually involves a flat white and a piece of cake. During a recent […]
Crowd funding at York Brewery
A nice end to the day with the Chartered Institute of Marketing, this time in #york. Tonight’s talk was on the #crowdfunding campaign that helped York Brewery invest in […]
A New CSR Student Project with Leeds University
An exciting morning this week with JCT600, Quality Bearings Online and students from Leeds University. We’re here to look at their latest student project, a potential automatic wheel changer […]
Another Award Shortlisting for Quality Bearings Online
Wow… another award shortlisting for #leeds based international #exporter, Quality Bearings Online. This time for International Business of the Year and Employer of the Year with the Federation of […]
Fingers Crossed for LampShopOnline
When a company is nominated for (or wins) an award, the impact goes far beyond PR alone. Building award nominations into a marketing plan can be a great way […]