Two main reasons companies fail – and how to avoid them
This short TED Talk, entitled ‘two reasons companies fail, and how to avoid them’ by Knut Haanaes, really sums up the delicate balance between Exploitation and Exploration in business.
All too often our lack of strategic thinking results in too great a focus on Exploitation (not my favourite phrase) of current markets/customers, when we should really be thinking about Exploration (much better I think for describing new markets etc).
We work regularly with companies, helping them to start the Strategic Thinking process, or assist them through it, enabling an effective Vision, Mission and Strategy Objectives.
#strategy #marketing #businessgrowth #enterprise
