Innovative ideas don’t have to be complex… but becoming innovative can be hard.
This short article from Marketing Donut talks you through simple ways in which you can help your team become more innovative.
However, this is one of ours. For it, you need:
- Ideally 3 teams (or more) of 2 people
- 4 tins of food, 3 with the wrappers removed
Ask the teams what they would pay you for the tin? Typical answers are ‘not much.’ Tell them it’s full of baked beans, and ask them again.
Now, ask each team to come up with as many ways to sell the beans as possible. 1 point for each idea.
Expect obvious ones such as ‘1 of your 5 a day’, and ‘high in fibre’, through to ‘pen holders.’
The winning team is the one with the most ideas, and hopefully they will have achieved this with some abstract thinking.
The most we’ve had is 50!